The geniuses at GE are spreading their knowledge to a newer, smarter generation with Labracadabra. Learning has never been easier with Labracadabra's science experiment kits. S+M put on their lab coats and got messy capturing the excitement, surprise, and joy Labracadabra brings home to kids (and their parents)!

 
 
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Art Direction: Kar Kay Ho, Andrea House
Cinematography: David Mishler, Scott Richard
Photography: Andrea House
Producer: North + Nomad